Question 2) How effective is the combination of your main product and ancillary texts?

My Wonderland trailer and poster are connected through the advertising aspects of a production company trying to promote the film, where as the magazine is a collaboration between the film and magazine production company. The whole idea behind all three media outlets is to attract an audience to see the film. This means that we have to follow conventions, what the audience expects to see, but use unique aspects that will grab the audience’s attention. My inspiration was Trainspotting, so I wanted to create a dramatic trailer that explained the drug plot in the film and why our protagonist had taken the route he had. This made William Derry our most important asset, so I made sure he was in my ancillary tasks in one way or another. In the poster I made sure William was on the left and gave all the characters a name and number, so I could give William number 1 and he would be considered the most important. In the magazine I wanted William Derry on his own so that the audience could expect an in depth interview with him about his life and the movie; this means that he is selling the product as the main character just like in the trailer.

In the Wonderland trailer we wanted to introduce the audience to the characters, have captions with critic’s opinions on the film, show the audience what to expect from the film and give the films title to the audience. All of this is included in my poster; the audience can see the actors with the names of their characters, there is a caption with a critics opinions on the film, the rated 18 shows the audience what they should expect to see and the title of the film is clear for my target audience to see. This shows that my target audience will see the trailer understand the plot of the film and then see the poster and get to know the name of characters, or vice versa. With my Exposure magazine I wanted to introduce the audience to the actor William Derry, because in the trailer we were introduced to William Derry’s character. I wanted to show off William’s acting skills by allowing the audience to read an interview about him and see he is nothing like the character he portrays. This could only be done by creating differences between William Derry’s character in the film and William Derry the actor. Between the poster and magazine the only connections are William Derry. Like the trailer, William in the poster is William character, Daryl, and in the magazine it is William the actor, however in the poster he is supported by his cast and is just one of three promoting the film for advertisement, where as in the magazine promoting the film through publicity.